A lot of businesses have their own, unique vocabulary of slang words or working lingo that don’t make a whole lot of sense to `outsiders’. The purpose of these lexicons is to get instructions across quickly, with words that everybody on the job understands.
It’s always interesting to be familiar with such lingo because it makes you feel like an `insider’. Plus, in customer-facing businesses like restaurants, bars and car dealerships, it is even more interesting because there’s a good chance they’re saying something about you!
Here is a list of words commonly used in car dealerships all across the country. Take them with a pinch of salt, enjoy the humor and don’t feel offended because you’re not supposed to know what they mean! J
# 1: BOGUE:
• A potential customer with bad credit.
# 2: BE-BACK:
• A prospective customer who has returned to the dealership for a second look-see.
# 3: BLUE HAIR:
• An older car buyer.
# 4: BROOM:
• Try to usher out people who’re obviously not going to be buying a car.
# 5: BULLET:
• A customer with excellent credit history.
# 6: BUY OR DIE:
• Keep following up with a potential lead in the hope that this customer will finally buy the car.
# 7: CAR ATTORNEY:
• A friend of the customer who supposedly knows a lot about cars, and is brought along to negotiate a car deal on the customer’s behalf to make sure he/she is not being had.
# 8: CODE 4 ON THE SALES FLOOR:
• A phrase to let other salespeople on the floor know that an attractive female customer has just walked in.
# 9: DUCK ON THE POND:
• A customer who had entered the dealership but has not yet been attended to.
# 10: FIRST PENCIL:
• The first set of written/scribbled numbers a customer receives as the dealership’s opening offer. The amount, naturally, reduces from there on in favor of the customer as negotiations begin.
# 11: GHOST:
• A person with no credit history.
# 12: GO-GO JUICE:
• Car fuel.
# 13: GREEN PEA:
• A novice car salesman who is still very inexperienced in the art of selling cars.
# 14: IVORY TOWER:
• The dealership manager or owner’s office.
# 15: LAYDOWN:
• A sucker of a customer who pays the dealership’s asking price without attempting to negotiate. (Also called Flopper or Mullet.)
# 16: LOT LIZZARD:
• People who loiter around the dealership often and waste the salesmen’s time without ever buying anything.
# 17: ONE-LEGGED SHOPPER
• A customer who comes in without his/her spouse – and therefore is looking at cars with only half the veto power.
# 18: PAPER BOY:
• A customer who comes into the dealership holding a print copy of a car’s advertisement. In other words, a pushover who will probably be very profitable for the dealership.
# 19: PUPPY DOGGING
• Sending potential buyers home with the car of their choice on a trial basis, so they have plenty of time to fall in love with the vehicle at leisure. (Check out our article on puppy dogging by clicking HERE.)
# 20: STICKER SHOCK:
• Something felt by customers who have no idea about current prices of cars.
# 21: TIRE KICKER:
• A customer who has no intention of really buying a car.
# 22: TWO-POUNDER:
• A $ 2,000 profit on a car. The term extends to Three Pounder ($ 3,000 profit), Four Pounder ($ 4,000 profit) etc.
# 23: UP:
• An `Up’ is a customer who’s come into the dealership.